What is search optimisation? Search optimisation is the process of improving your company’s presence on the internet, so that it is easier for the search engines (Google, Yahoo, Bing, etc.) to determine when to return a link to your site in response to a search query.
As in the case of search marking, search optimisation can take two forms: one free, and the other paid:
- Making changes to your website to make it easier for the search engines to interpret and understand it is the domain of search engine optimisation (S.E.O.).
- Search optimisation also includes the optimisation of internet advertising campaigns. An optimised campaign is more likely to show adverts to potential customers, will cost less, and generate a higher return on investment.
Contact us today to find out what improving your companies visibility on the internet can do for you.